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Find out more about what's happening at McDonald Butler below:
A Christmas celebration to remember!
The year closed with a bang for B2B marketing agency as they organised a day and night to remember for their staff to say thank you for yet another exciting and prosperous year.
The day started in the morning with mince pies, Christmas tunes, crazy hats and some office admin. At 1.45pm all staff were called together to be briefed by MD Mike Butler, put into teams, address a Challenge and head down to their awaiting limos. The teams were headed by MD’s Maeve McDonald and Mike Butler, as well as Operations Director Spencer Marlow with the objective to drive into central London to complete as many challenges in the allocated time as possible, gaining additional points for initiative and risk taking.
3 hours of hilarity ensued with the teams fighting for first prize. Challenges included, ‘Make a public address’ and ‘Take an embarrassing photo’, and even those shyer members of the team, let their hair down for the event, taking photographic evidence in some very compromising situations!
Once back at the office, the teams headed over to Doukan where they had the restaurant exclusively hired for the night. After a fantastic drinks and canapé reception and a sumptuous 3 course Moroccan dinner, the B2B marketing agency was treated to belly dancing, and karaoke.
Managing Director Mike Butler said ‘We wanted to say a massive thank you to the whole agency for their efforts this year. They are what makes the company what we are today and we felt they deserved a very special Christmas send off.’
The party went on into the early hours, with some very sore heads the next day. All agreed, it was a night to remember and a fantastic way to welcome in Christmas 2011.
For more information, please contact Charlotte Holden at charlotte@mcdonaldbutler.com
A Christmas donation for Crisis
B2B marketing agency McDonald Butler extended their show of kindness this month to donate £200 to Crisis. This was given to the ‘Crisis at Christmas’ appeal to help provide food, warmth, comfort and services to 3,000 homeless people, especially needed at this time.
The technology marketing agency has had an exciting year with donations made to several of their key charities through fund raising events and other activities.
E-Marketing Manager Kate Baker said, “It is especially poignant at Christmas, knowing how lonely this time of year can be for some people who won’t be celebrating Christmas as we know it. Therefore we are delighted to be able to offer this
small gesture.”
As they close another successful year, one thing is for sure, this B2B marketing agency has a very big heart.
For more information, please contact Charlotte Holden at charlotte@mcdonaldbutler.com
Brave McDonald Butler boy goes it alone for Movember 2011
After the ‘discomfort’ of last years Movember, the team of boys at B2B marketing agency McDonald Butler, were sadly reluctant to join in year’s event, leaving one brave team member to go it alone. Head of Delegate Recruitment Oliver Pugh raised over £100 by growing an impressive array of facial hair for the event. Although suffering the dreaded facial itch, Olly soldiered on with The Prostate Cancer Charity (TPCC) in mind, for which he was raising money.
‘Movember’, now a global charity event, is dedicated to raising money for the UK’s leading prostate cancer charity, each year receiving more and more supporters. Olly said ‘being the only team member up for the challenge this year was daunting, but soon overcome by the prospect of contributing to this great charity event’.
It’s not too late to support this great cause - please click here to donate.
If you have any questions, please contact Charlotte on charlotte@mcdonaldbutler.com »
Technology marketing agency McDonald Butler has a Q3 to remember!
B2B marketing agency McDonald Butler has enjoyed an action-packed Q3! Not only did it jump 6 places up the B2B Marketing League Table into the top 20, but it also became the 4th fastest growing agency in the UK for 2011. The technology marketing agency now boasts two further accolades to their growing portfolio: Top 10 Fastest Growing Marcomms Agency and Top 20 Marcomms Agency – a fantastic achievement for this agency that has grown from strength to strength since its humble beginnings in 2003.
Coupled with this, the agency was also delighted to welcome two exceptional new senior - and well recognised - personnel to the team; Spencer Marlow and Corinne Steer. Spencer joined the agency as ‘Client Services and Operations Director’, bringing with him 17 years experience in the service and enterprise technology industries with previous roles as Head of Marketing Demand Generation Operations for EMC, as well as Regional Marketing Manager for Sterling Commerce. Spencer’s extensive demand generation experience, coupled with his in-depth operational expertise, made him perfect to lead this area of McDonald Butler and take the agency to the next level.
Corinne Steer also joined the agency recently as ‘Sales and Marketing Director’. Corinne brings with her an incredible wealth of experience, with 25 years of European/Global software, hardware, services and cloud (SaaS, IaaS) marketing and management experience across the complete marketing mix. Corinne’s previous role was Chief Marketing Officer at Maxima. Prior to this she was Marketing Director at Computacenter and before this Corinne was Northern European Marketing Director of Hyperion/Oracle.
And the good news didn’t end there! Technology marketing agency McDonald Butler has also enjoyed several new client wins over the past quarter. The team celebrated by expanding their already established and impressive client base to include: Charteris, Torex, Manthan Systems, Kema, Logica, Gap Consulting, Intel, Microsoft Windows Embedded, Cognizant and Avnet – to name but a few.
Managing Director Mike Butler stated, 'we have had an incredible quarter and are very proud of the team’s energy, drive and commitment to really make things happen. We are delighted to have Spencer and Corinne on board as two fantastic leaders to continue to develop the agency. McDonald Butler is a formidable force in the marketing agency world and we are working on more exciting plans for the near future to drive this even further.'
Judging by past form, we know we’ll be hearing more about this agency very soon.
To find out more about McDonald Butler, please contact Charlotte on 020 8875 2000 or email »
B2B marketing agency raises £800 in Battersea Power Station charity abseil
On Sunday 20th November, 5 brave members of the McDonald Butler team swallowed their fears and gallantly abseiled down London’s famous Battersea Power Station in the name of charity. The initially ‘gung-ho’ team admitted that once there, the enormity of the task became apparent. However, not ones to back out of a challenge, however terrifying, the brave 5, completed the task and in doing so raised £800 in aid of the Stroke Association.
Named the ‘High Voltage Abseil’, the challenge was set to help raise awareness and funds for the UK’s third biggest killer, strokes, which affect 120,000 people every year in the UK.
Marisa Pugh who took part in the abseil said ‘it was one thing to discuss the abseil before the event, but quite another to see the task there in front of us! However, with the charity in mind, we all supported each other and with a bit of team encouragement - and the promise of a stiff drink at the end - we all completed it.’
It has been another dedicated year for this technology marketing where charity is concerned, and the challenges seem to be getting bigger and better. Seeing the energy and commitment this technology marketing agency puts everything it does, it’s no wonder they were awarded ‘Top 20 Marcomms Agency’ last month by B2B Marketing.
It’s still not too late to support the Stroke Association - you can do so by donating here.
For further information please contact Charlotte Holden on 020 8875 2000 or email »
McDonald Butler boasts highly successful Q2 with new client wins!
B2B marketing agency McDonald Butler proved it was a formidable force by announcing some incredible new client wins in its Q2 figures. Not letting tightening marketing budgets stand in their way, the team celebrated by adding several new clients to its already established client base including: Charteris, Torex, Manthan Systems, Kema, Logica, Gap Consulting, Intel, Microsoft Windows Embedded and Avnet.
Whilst many marcomms agencies have felt the heat of late with many slipping down the B2B Marketing league tables due to decreased sales and growth, technology marketing agency McDonald Butler pulled out all the stops and hit targets through reputation, determination and tireless ambition.
MD Mike Butler stated, 'we love our clients, and they love us. We warmly welcome all of our new clients and are incredibly excited to have them on board. We have built a fantastic reputation in the market to deliver results - and that is what we will continue to do.'
If one thing is for sure, we know this agency won’t disappoint.
To understand more about what McDonald Butler can offer, please contact Charlotte on 020 8875 2000 or email »
McDonald Butler announced as ‘Top 20 Marcomms Agency’ and ‘Top 10 Fastest Growing Marcomms Agency’ for 2011!
Technology marketing agency McDonald Butler jumped a further 6 places into the top 20 of the B2B Marketing League Tables, becoming the 4th fastest growing agency in the UK for 2011! They now boast two further accolades to their growing portfolio: Top 10 Fastest Growing Marcomms Agency and Top 20 Marcomms Agency – a fantastic achievement for this B2B marketing agency that has grown from strength to strength since its humble beginnings in 2003.
Despite another tough year in the business world, technology marketing agency McDonald Butler did what it does best – delivered and delighted for its clients, and once again, it paid off. With a strategic internal reorganisation taking place earlier this year, the agency armed itself for further and sustained growth, with great results. From position 32 in 2009, McDonald Butler now stands at position 20, just behind the main B2B marketing players including Gravity, Mason Zimbler, IAS and MRM.
The league table positioning is based on agency’s gross income figures, staff numbers and general growth and development over the year.
CEO Maeve McDonald said ‘we are absolutely delighted with this news and the 2 exciting new accolades. The team has worked tirelessly to ensure our clients are continually delighted, and it is incredibly satisfying to be given recognition of that.’
For more information about the B2B marketing agency league table please click here. The Benchmarking report will be published by the end of October.
For more information about the above, please contact Charlotte Holden on 020 8875 2000 or email »
McDonald Butler demonstrates leadership in retail once again!
Soho Hotel was buzzing on the evening of Thursday 6th October as technology marketing agency McDonald Butler held their 3rd annual retail event in collaboration with industry leader Planet Retail. A total of 52 C-level sales, marketing and account directors from leading technology companies attended the event which boasted insightful and forward thinking presentations from Comet, Arcadia Group and Google as well as Planet Retail.
Fast becoming an established, and not-to-miss industry event, the McDonald Butler/ Planet Retail event has grown bigger and better each year. This year’s focus was on ‘Identifying spend in an ever-tightening retail market’, a topic that has been absolutely at the top of the agenda for many.
Kicking off proceedings came a welcome from MD’s of both host companies. This was followed by some interesting industry trends and insight from Planet Retail. Andrew Clarke, Group IT Director of Arcadia Group and Kevin O’Brien, Head of IS of Comet then discussed their priorities for 2012 as well as their expectations of suppliers. Following this came an exciting demonstration by, David Lloyd, Retail Industry Manager at Google. All speakers then participated in a lively panel discussion and concluded with drinks and networking into the late hours!
B2B marketing agency McDonald Butler has a well known heritage in retail with a strong and established retail network. The event was a way to demonstrate this further, as well as continue their thought leadership series that has become so popular and well attended.
Managing Director Mike Butler said ‘we couldn’t have asked for anything more – dynamic and interesting speakers, a fantastic and highly engaged audience and as always, great event execution from our teams!’
For more information about the above, please contact Charlotte Holden on 020 8875 2000 or email »
Technology marketing agency takes on Battersea Power Station – for charity
B2B marketing agency McDonald Butler once again proved that they love a challenge – however tough – when they signed up 5 brave members to abseil down Battersea Power station in November, all in aid of the Stroke Association.
Named the ‘High Voltage Abseil’, the challenge has been set to help raise awareness and funds for the UK’s third biggest killer, stroke, which affects 120,000 people every year in the UK. The McDonald Butler team hopes to raise £1000 for this very worthy charity.
So as they test their fear of heights and start taking some very deep breaths, we ask that if you can help support us on this far-from-mean-feat, please do so by donating here.
For more information about the above, please contact Charlotte Holden on 020 8875 2000 or email »
‘McDonald Butler Olympics’ heads to Wandsworth Common
Technology marketing agency McDonald Butler, toasted the end of the summer on Wednesday 14th September by staging their annual Summer Party on Wandsworth Common. This year’s theme was ‘MBA Olympics’ and all staff dressed up for an Olympic event including horse riding, boxing and tennis. The event was a ‘well done’ to the team for their hard work and dedication and offered an afternoon/ evening of teamwork, unwinding and fun.
Staff were put into teams, carefully selected so that departments were split, allowing people to connect with those they may not usually on a day to day basis. An Olympic quiz hailed the ‘Red’ team as the winners - who won a trophy for their success.
Everyone enjoyed a feast of local fish and chips and a fantastic cake baked by one of the designers. In the fading light, after some warm up rounders, the B2B marketing agency headed to the nearby pub to warm up and continue the merriment.
All agreed that it was a great opportunity to relax and reconnect after another busy working period!
For more information about the above, please contact Charlotte Holden on 020 8875 2000 or email »
B2B marketing agency attracts 55 key retailers to its Corporate Retail Golf Day!
McDonald Butler hosted their 3rd annual Corporate Golf day on Thursday 21st July at Burhill Golf Club, aimed at key players in the retail industry. Although a slightly damp start to the day, the weather stayed kind until the last hole when...the skies opened! Sponsors for this year’s event alongside McDonald Butler were IBM, Motorola Solutions, PCMS, SAS and Zebra Technologies. The day was great success, attracting 55 key retailers and dubbed ‘the best golf day yet!’
Several prizes were won throughout the day, with Karen Ayton from Waitrose, the only lady golfer, being the overall winning individual. Nearest the pin and longest drive both went to Alex Forbes from sponsorship team IBM.
This year’s format was a shotgun start which all agreed worked very well, as was a slightly later start that previous years with evening carvery finish. The event was a great chance for valuable networking and relationship building as well as an opportunity to unwind.
A tired but happy Mike Butler, MD of technology marketing agency McDonald Butler, said, ‘I am delighted with this year’s event – the team worked very hard to ensure everything ran like clockwork and the feedback has been phenomenal’.
It looks like McDonald Butler are still very much standing by their motto - to ‘Deliver and Delight’!
For more information about the above, please contact Charlotte Holden on 020 8875 2000 or email »
Technology marketing agency takes the long road for charity
The team at B2B marketing agency McDonald Butler came home triumphant on Sunday 19th June, having successfully completed the 54 mile London to Brighton Bike Race. Team members, which included Maeve McDonald, CEO, all completed the race and enjoyed every single minute of it.
An incredible 28,000 cyclists turned out to participate in this year’s event, organised by the British Heart Foundation, in a bid to help raise £3.7million for the charity. The weather was kind on the day at a steady 14 degrees although there were some spots of rain at times. Enormous effort had been put into the race, both from an organisational point of view, and the modes of transport and outfits from some of the riders – these included a skate board, inline skates, tandem bikes, a uni cycle and Boris bikes. One team had even dressed up as the characters from Toy story!
Team times varied with the fastest arriving in 3 hours 35 minutes. Although a little saddle sore, the team agreed it had been a fantastic day out, with great crowd support along the way.
Maeve McDonald, CEO said ‘I was a little daunted by the idea of cycling 54 miles but it was a phenomenal day, with great team spirit and a common goal – to raise as much money as possible for the BHF. I’m already ready to sign up for 2012!’
Not much can stop this technology marketing agency from achieving their goals - however tough – and that’s what makes them the success they are today.
For more information about the above, please contact Charlotte Holden on 020 8875 2000 or email »
B2B Marketing Agency takes 'Leap of Faith' at 2011 Company Away Day!
The McDonald Butler team enjoyed their 2011 Company Away Day on Tuesday 5th April at a team building extravaganza in Oxford. This annual agency event, saw the morning dedicated to knowledge sharing and achievements from 2010 and goals and ambitions for 2011. The afternoon was packed with team building activities....some of which were not for the faint hearted!
After a recent company reorganisation, the day was a great chance for the McDonald Butler team to get together and give an update as to what the new financial year holds. Held at 'A Day In The Country' at the beautiful Upper Aynho Grounds in Banbury, the morning was met with cautious excitement as the rain warned of a potentially very wet afternoon outside. However, after a fantastic lunch, and a breakthrough of sun, the 4 teams got to work on the Low Ropes, High Ropes – including the 'Leap Of Faith', Clay Pigeon Shooting and The Giant Marble Run. The aim of the afternoon was to improve communication skills within the teams and ensure plenty of team banter and encouragement, especially at the Leap of Faith, a daring jump from a 15m telegraph pole onto a nearby suspended trapeze!
It has been another very successful year for the technology marketing agency with 15 new clients and a 20% revenue growth, resulting in 97% of the target being reached. The agency is working to get even stronger in 2011, and with the courage and ambition shown on the Company Away Day, they have just the team behind them to ensure this will happen.
For more information about the above, please contact Charlotte Holden on 020 8875 2000 or email »
Technology marketing agency takes the long road in the name of charity!
Continuing the fantastic charity work that B2B marketing agency McDonald Butler did throughout 2010, the team started 2011 hungry for a new challenge...and that is just what they got!
On Sunday 19th June, some of the McDonald Butler team will be taking part in the 2011 London to Brighton Bike ride organised by the British Heart Foundation. A team of 10 was needed and the places filled fast.
The London to Brighton Bike Ride, which takes place in June each year, is one of Europe's largest cycle events with around 27,000 cyclists taking part to raise vital funds to help fight against heart disease, the UK's biggest killer. Since 1980 more than £35 million has been raised, and more than 650,000 cyclists have made the journey. It's about 54 miles which may not sound tempting to some but the McDonald Butler team are already pumping up their tyres and prepping for big the occasion.
A fundraising page has been set up and the team warmly invites everyone to come along and support – or just donate. To do so, please click here. There may even be a celebratory BBQ on the beach post race...
With recent gloomy news around the world, this B2B marketing agency looks forward to another year of giving back and lifting spirits...
For more information about the above, please contact Charlotte Holden on 020 8875 2000 or email »
McDonald Butler joins the Direct Marketing Association
Technology marketing agency McDonald Butler, added another accreditation to its portfolio yesterday by becoming a member of the DMA. The Direct Marketing Association is the UK's largest direct marketing trade association. They set the professional standards that drive and recognise the credibility of direct marketing, and work actively with government, policymakers and key industry stakeholders to ensure a continued best practice in the industry.
With data compliancy being high on the McDonald Butler agenda, joining the DMA is added assurance to its clients and suppliers that the B2B marketing agency will continue to offer them the highest degree of professionalism and service. It is also recognition that the agency are continually striving to better that service wherever possible.
For more information about the DMA and how McDonald Butler, and those associated with it, will benefit from its membership, please click here.
For more information about the above, please contact Charlotte Holden on 020 8875 2000 or email »
McDonald Butler Party takes NRF 2011 by storm!
Technology marketing agency McDonald Butler held its annual party during the National Retail Federation Show in New York last week – leaving a lot of exciting relationships formed, and a lot of sore heads in its wake!
The McDonald Butler Party, now established as a major social event during NRF week in January, was held at Soho House Private Members Club, this year attracting over 150 key retailers and technology vendors. The flow of guests echoed the flow of drinks and the party continued on until the early hours of the morning. Time had to be called on the guest list in the run up to the event due to the overwhelming response that the B2B marketing agency had to its invite.
This year marked the 100th NRF Annual Convention with members of the National Retail Federation Board of Directors and senior staff ringing the closing bell at the New York Stock Exchange during NRF on 11 January, 2011. We just hope those suffering from the McDonald Butler Party the night before weren't standing too close….
For more information about the above, please contact Charlotte Holden on 020 8875 2000 or email »
McDonald Butler boys raise £4,000 for Movember!
The boys at technology marketing agency McDonald Butler have raised a very impressive £4,000 (and rising) for their part in 'Movember'. Despite an uncomfortable – and at times –slightly embarrassing month, they soldiered on and are delighted with the donations which will all go to The Prostate Cancer Charity (TPCC), the UK's leading prostate cancer charity.
The aim was to raise £2,000 so they have doubled that target. Scott Fraser, Account Executive, whose idea it was to join the movement said "we are so pleased with the support shown during this month and the figure we can now donate to the TPCC. It has been an amusing month – especially for some attending client meetings and awards dinners - we were all very pleased to be able to reach for the razor again!"
In the next 2 weeks, awards within the agency will be presented for best moustache, most innovative moustache and an encouragement award for the weakest moustache with prizes for the winners.
It is not too late to donate to this worthy charity event – to do so please click here.
For more information about the above, please contact Charlotte Holden on 020 8875 2000 or email »
Retail Event from McDonald Butler and Planet Retail Attracts A-list
IT Vendor Crowd
B2B marketing agency McDonald Butler collaborated with retail industry analyst body Planet Retail last night for their 2nd retail event 'Building Retail Relationships Into Real Revenue'. Hosted at the Soho Hotel in London's W1 on 23rd November, the event was an enormous success, bringing together 46 senior marketing executives from the world's top IT companies.
It was a packed agenda with presentations from Gregory Hodge, Custom Research Director for Planet Research, Mark Hale, IS Director for The Cooperative Group and David Symonds, Client Director for SAS, giving a 360 degree view of the retail landscape from analyst, retailer and IT vendor.
Click here to read more
For more information about the above, please contact Charlotte Holden on 020 8875 2000 or email »
McDonald Butler shortlisted for yet another award!
Technology marketing agency McDonald Butler was celebrating yesterday after being shortlisted for yet another award –the Go for Growth Excellence Awards for Professional Services 2010. Sponsored by SAP and BrightTALK these awards are designed to reward 'go-ahead private sector businesses with the most innovative growth plans'. Ten companies have been shortlisted with winners to be announced on Thursday 11th November at an awards dinner.
An independent judging panel looked for growth plans that 'displayed innovation, vision and entrepreneurial spirit – as well as the ability to execute'.
The finalists include:
ASH Projects & Contracts Ltd
B2B Contact Marketing
CNet Training
Coracle Online Ltd
Fintricity
Keytech Managed Services
McDonald Butler
omobono
Simply Finance
Volume Ltd
This is yet another accolade the marketing agency can add to their growing portfolio, after what has been a very successful year for McDonald Butler. The prize for each finalist includes an SAP Enterprise Health Check worth £15,000 – so it is certainly already something worth celebrating!
For more information about the above, please contact Charlotte Holden on 020 8875 2000 or email »
A hairy month for B2B marketing agency McDonald Butler!
The McDonald Butler men are bracing themselves for a slightly uncomfortable month in November when they participate in ‘Movember’. This charity event was set up in 2003 to raise money and awareness for The Prostate Cancer Charity (TPCC), the UK’s leading prostate cancer charity, and involves men all over the world growing a moustache throughout the month (beards are not allowed!).
A fundraising website has been set up by McDonald Butler with an aim to raise £2,000. Echoing the efforts of the McDonald Butler girls who raised £1300 for cancer in this year’s Race For Life, the boys are hoping to smash that record.
At the end of the month, awards within the agency will be presented for best moustache, most innovative moustache and an encouragement award for the weakest moustache with prizes offered!
Scott Fraser, Account Executive, who’s idea it was to join said, “we have all been affected by cancer and having taken part in this event previously in Australia, I thought it would be a great way to show a united team front, whilst raising money - and having a laugh at the same time!”
To donate to this worthy charity event, please click here.
For further information please contact Charlotte Holden on 020 8875 2000 or email »
McDonald Butler jumps up the B2B Marketing Agency League Table
Despite last year’s difficult economical climate, McDonald Butler has continued to make its’ mark on the marketing agency world. Mid October saw B2B Marketing publish their 2010 agency league table results citing McDonald Butler at position 26, a jump of 6 places from position 32 in 2009.
Positioning is based upon an agency’s gross income figures, staff numbers and general growth and development over the year. McDonald Butler had a storming 2009 bringing in 20 new clients, with 95% retained clients and 100% team growth, with 2010 looking slightly slower but equally exciting.
Joel Harrison at B2B Marketing noted “Clearly the recession hit many specialist B2B agencies hard, some harder than others, as the league table demonstrates, with nine agencies shrinking in the last financial year, and a further four remaining static in terms of income.” With this in mind, McDonald Butler, can take enormous pride in its’ new positioning.
Reiterated by Joel Harrison’s words, “Our congratulations go to....all agencies in this league table. Surviving what was reported to be the toughest recession since the great depression is an incredible achievement.”
The team at McDonald Butler love a challenge and are already working towards a goal of being in the top 10 by 2012 – and with the determination this agency has, that certainly seems ‘do-able’.
For more information about the B2B marketing agency league tables please click here.
For further information please contact Charlotte Holden on 020 8875 2000 or email »
Technology marketing agency adds another string to its bow
Technology marketing agency McDonald Butler strengthened its force in October by welcoming Ed Weatherall on board as Director and senior team member. Ed’s impressive portfolio means he brings with him a wealth of knowledge and experience, most recently from his role as UK Managing Director and co-Founder of Concep. Concep, leaders in marketing technology and communications services, have consulted with global organisations on the successful implementation of effective digital and email marketing strategies. Ed has worked with the likes of Capgemini, BearingPoint, DTZ, Cushman and Clifford Chance.
For an agency currently raising its profile in the marketing world, Ed will also open the door to a number of new opportunities for McDonald Butler. A regular speaker at industry events as well as a founding member of the IAB email marketing council and an active member of the IDM and B2B marketing councils, Ed is already proving to be a highly valuable member
of the team.
Ed says “I am very excited to be part of such a dynamic and driven agency as McDonald Butler. I have watched with interest as the agency has grown over the past couple of years and am delighted to now be involved in that development myself – I see a fantastic future ahead of me, and the agency”.
For further information please contact Charlotte Holden on 020 8875 2000 or email »
McDonald Butler and Planet Retail host 2nd Retail Marketing Event
23 November 2010, London: McDonald Butler has joined forces with industry experts Planet Retail for a 2nd year to host the next in their series of Retail Marketing Events. Following the success of last year’s event, which attracted over 50 key marketing personnel from some of the UK’s leading IT and Technology organisations, the follow up event is already seeing enormous take up.
This years’ focus is Building Retail Relationships Into Real Revenue, exploring how far the retail sector has gone to embrace the increasing importance of technology, and how best to convert those who haven't. The event looks at the current industry climate and explores how IT vendors can successfully market to this sector to deliver ROI back to the business.
The hosts will be joined on the evening by Mark Hale, IS Director at The Cooperative Group, who will disclose the importance of c-level relationship building by technology marketers and how to turn those relationships into actual and real revenue.
“IT vendors continue to face increasingly challenging times especially when it comes to reaching out to their target retail audience,” say Mike Butler and Maeve McDonald, founders and joint managing directors at McDonald Butler. “After the excitement surrounding last year’s event, we wanted to maximise our expertise, along with thought leaders Planet Retail, to really take this event to the next level – and the interest for this year’s event has already been staggering”
For further information about the event, please contact Charlotte Holden on 020 8875 2000 or email »
McDonald Butler wins Best Business Award 2010
London marketing agency, McDonald Butler has added an extra string to its bow by winning a Best Business Award for Best Small to Medium Size Business 2010.
The Best Business Awards, run by Awards Intelligence, are one of the UK’s highest profile awards. Open to private, public and third sector organisations of all sizes, this is an outstanding achievement for the B2B marketing agency, given the highly competitive nature of the award. Previous winners for the same category have been XLN Telecom and Purestone and in other categories; the Metropolitan Police, Rentokil, EDF Energy and the Welsh Assembly Government.
Criteria for the Best Small to Medium Sized Business Award included ‘outstanding product coupled with great people, innovative marketing and customer service’ and this was judged by an independent judging panel. Commenting on McDonald Butler’s Best Business Award, Andrew Areoff, Chairman of the Judges said:
“McDonald Butler is a naturally customer focused company that is driven by client ROI. They have diversified to ensure continuous growth during 2009 along with an admirable flow of new business while boasting a 95% retained client list to ensure that they are not simply treading water. McDonald Butler also take the recruitment and retention of quality staff seriously which are of course the backbone of any service industry.”
Further details of the award categories, winners and judges feedback can be found here: http://www.bestbusinessawards.co.uk/feedback.asp
For further information please contact Charlotte Holden on 020 8875 2000 or email »
Summer Fun for Marcomms Agency ‘Sports Day’
McDonald Butler toasted the summer in style on Wednesday 11th August with an ‘Old School Sports Day’ themed summer party on Wandsworth Common. With staff dressed in school uniform and sports day attire, the afternoon of light hearted fun was enjoyed by the whole company as a thank you for all their hard work. Sports Day favourites such as Egg and Spoon Race, Sack Race, Three Legged Race, Wheelbarrow Race and Relays took place with the company split into 6 teams. Those with a competitive spirit were exposed as the winners’ board was updated by judges Charlotte and Cassie. The winning ‘green’ team was then presented with its gold medal by MD Mike Butler dressed as an old school matron. Runners up ‘blue’ team received silver and ‘yellow’ team the bronze medals.
The afternoon spilled into the evening and early hours with team bonding drinks and dancing - and some delicate heads the following morning!
For further information please contact Charlotte Holden on 020 8875 2000 or email »
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McDonald Butler nominated for 4 Awards at B2B Marketing Awards 2010
On Wednesday 21st July, McDonald Butler learned that they had been shortlisted for not 1, but 4, of the 6 B2B Marketing Award categories entered, including B2B Marcomms Agency of the Year. This recognition is especially important to the marketing agency set up 7 years ago, who can now rank themselves against marketing-world-heavy-weights such as Gyro HSR, Gravity and Base One.
Marcomms Agency of the Year
McDonald Butler
Best Lead Nurturing Initiative
Tri-Alliance Campaign for Motorola, Zebra and a Global Systems Integration Partner by McDonald Butler
Channel Marketing Initiative
Microsoft Partner Marketing for Microsoft Dynamics by McDonald Butler
Most Commercially Successful Campaign
Microsoft Partner Marketing for Microsoft Dynamics by McDonald Butler
The Awards Dinner and announcement of finalists takes place on Thursday 25th November at the Honourable Artillery Company in London in front of over 700 attendees. Putting McDonald Butler firmly on the map as a recognised, progressive and innovative agency, there are high hopes that the marketing agency will be walking away with more than just a smile at the end of the evening...
Full details of the award categories and nominations can be found here »
Sky's the Limit
'Sky's the Limit' for B2B Marketing agency McDonald Butler!
Saturday 17th June 2010: No challenge is too big for the McDonald Butler team. Used to focusing on marketing ROI and sales pipelines, on 17th June this temporarily fell from their radar as 3 key members of McDonald Butler's personnel took part in a tandem skydive, for fun. Mike Butler – MD, Michelle Urwin – Senior Account Manager and Vasily Zakharov – Interactive Designer arrived at RAF Weston on the Green for a day that really proved that the 'Sky's the Limit'! The 8,500 ft tandem skydive was the idea of Vasily, a keen skydiver, who managed to talk Mike and Michelle into joining him.
Of the skydive, Mike Butler said 'I'm always up for a challenge but from now on, I think I'll stick to tackling client challenges instead!" Filming the event was Mark Thomson – Market Development Manager at Zebra Technologies, another skydive enthusiast, who joined the skydive and captured it on a short video.
To watch the McDonald Butler 'Sky's the Limit' video from the day please click here
For further information please contact Charlotte Holden on 020 8875 2000 or email »
£10,000 in 10 days for Haiti
Marketing agency McDonald Butler raises over £10,000 for UNICEF UK at Charity Auction
12th February 2010: On Wednesday 10th February McDonald Butler hosted over 100 guests at the poolside setting of the Haymarket
Hotel to raise money for UNICEF and Haiti. The charity auction which saw 20 of the McDonald Butler staff auction themselves off raised over £10,000 for the charity.
The idea to host a charity auction for Haiti was conceived just 10 days prior to the event with the McDonald Butler team pulling together to arrange not only the
auction of its staff but also a charity raffle with prizes including a Flip video camera, Motorola mobile phone, styling session at celebrity salon James Brown
London and an exclusive England rugby shirt signed by this years Six Nations team.
UNICEF UK has so far raised £5million, most of which has already been transferred to the field. The charity is hoping to raise at least £10million in total of which
the McDonald Butler contribution is part of. Founders and joint managing directors of McDonald Butler, Mike Butler and Maeve McDonald were included in the line up of
people being auctioned raising over £1,000 just between the two of them. Maeve comments: "We couldn't believe it when we totalled up the amount raised and found out
that it was over £10,000. The tragedy that has struck Haiti is one that has touched us all and we can't thank our friends, family and clients for digging deep to help
us raise this staggering amount in such a short space of time and in particular to all those who so generously donated prizes to our raffle including our clients Cisco
and Motorola."
To see pictures from the night please click here
To add a donation to UNICEF please see the McDonald Butler Just Giving page
For further information please contact Louise Frosell on 020 8875 2000 or email »
Top tips for surviving challenging times
Video interview with Maeve McDonald, joint Managing Director of McDonald Butler, about how your business can survive in challenging times.
link to video »
McDonald Butler in Top 40 agency ranking
McDonald Butler enters B2B Marketing's Top 40 Agency League Table
October 2009, London: McDonald Butler is delighted to announce that for the first time the agency has joined some of the world's leading marketing agencies on B2B Marketing's prestigious Marketing Communications League Table. Entering the table for the first time ranked at number 32, McDonald Butler is one of only a handful of pure B2B agencies on the league table and is one of the top 10 agencies on the list to report 20% or more growth in the past year.
Maeve McDonald, founder and joint managing director at McDonald Butler states: "This is a huge honour and a reflection of the continued hard work from the whole team. There are some established agency names on this list but McDonald Butler is the dark horse with our unrivalled client list and truly measured and highly targeted B2B technology campaigns... watch out for where we get ranked next year!"
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McDonald Butler and Planet Retail host retail insights event
McDonald Butler and Planet Retail join forces to host Retail Marketing Event
November 2009, London: On November 10th, retail industry experts, Planet Retail and measured marketing agency, McDonald Butler, will host over 50 of the UK's leading IT and Technology organisations as they set out and define the retail agenda for 2010 and explain how IT vendors can successfully market to this sector to prove ROI back to the business.
The hosts will be joined on the evening by the head of IT procurement from Tesco and ex-head of retail industry marketing from SAP who will, between them, talk through exactly what and how technology marketing needs to do to not only build relationships with C-level retailers but also to close the marketing loop right through to sales.
"Marketing to retail, and to C-level executives in retail especially, has never been more challenging for IT vendors," say Mike Butler and Maeve McDonald, founders and joint managing directors at McDonald Butler. "We've been building relationships with and successfully marketing to this sector for over six years proving real ROI for our technology vendor clients. It is fantastic to jointly host this event with Planet Retail who is undoubtedly seen as a thought leader in retail to collaborate and share our knowledge."
Connecting Marketing & Sales to Deliver ROI
B2B league tables - McDonald Butler in top 40
